Transforming CenturyLink from an old telco into a modern technology company.
Results: 87% brand awareness after 2 months. Consideration to do business up 37%
Role: CD/AD
Objective: Help Hertz Global reimagine the Hertz brand and give it a separate and more premium personality from the companies other holdings, Dollar and Thrifty.
Concept: Hertz. For discerning travelers who seek the best.
Role: Created a completely new look for the brand including digital, print, video, OOH as well as facility design and website supervision. CD/AD
The Holland America Line strategic focus was to entice foodies, music lovers and explorers to see the world on a classic cruise line and differentiate its brand from competitors with crowded ships and gimmicks like go karts and waterslides.
WyoTech is the MIT for people who want to become mechanics. We defined the brand by tapping into the passion that existed in the school, the staff and the students.
Print, Digital, Social, Website Redesign
Results: Website traffic up by 250%. Enrollments up by 29%.
Role: CD/AD
How do you get travelers to pay attention to a series of Travel Options termed "Opts" from United? You create fun mobile/online games. Travelers learned about the products and won instant upgrades.
Cannes Finalist, Mobile Marketing Global Gold Award
Results: Over 9 million games played generating millions in revenue for United Airlines.
Role: ACD/AD
Upgrade to Happier. A digital-first branding campaign for a cloud-based customer service platform that helps utility companies better serve their customers. The happier the customer, the happier the utility.
Results: The campaign helped achieve the goal to quadruple pipeline, in less than 3 years.
Role: ACD/AD
Objective: Encourage Millennials to learn a new language by connecting the brand to a more fulfilling global life experience.
Role: ACD/AD
Medtronic is the world’s largest medical technology company and the first company to buy 10,000 iPads for it’s sales force. This digital-first campaign included a mobile app to demonstrate their state-of-the-art medical technology.
Role: ACD/AD
A legendary hotel that has been a sanctuary for rock stars and celebrities for 50 years.
Role: ACD/AD
A chain of upscale resorts with one located on its own private island accessible only by boat or seaplane. Beautifully appointed huts with a 5-star restaurant and secluded spa indulge both the body and the imagination.
FCB Worldwide Portfolio
Role: CD/AD
An up and coming technology company wanted a brand that was as dynamic as their revolutionary data storage systems. Smart data isn't just stored, it moves to where it's needed. That makes this brand different. It's fluid and customers love it.
Role: ACD/AD
An internal campaign showing employees how their work contributes to global events and improves the lives of others. It highlights some of the amazing things that Dell enables customers to do around the world.
Role: ACD/AD
How do you make old planes appealing to a young audience? You create funny TV spots and posters. (The posters were so popular many were actually stolen.)
Communication Arts Annual,
Library of Congress
Role: ACD/AD
It's funny how people pay attention to a talking celestial body. "A message from the sun" is a natural way to talk about Applied's new solar panel manufacturing systems. The sun's messages appeared in ads, web, tradeshows, videos and even Tweets.
Role: ACD/AD
Bringing an urban feel to an established brand.
Role: ACD/AD
Wagner is the leader in painting technology. We helped them introduce their new line of smart rollers and high-tech indoor/outdoor sprayers.
Role: ACD/AD
How do you create buzz for a well-respected but virtually unknown guitar company? You talk to true musicians in their own language. Result: Fender became so enamored with the brand, they bought the company.
Best of Show-National Addys, Archive
Role: CD/AD
Very few companies literally bring different cultures around the world together. Boeing wanted to emotionally connect people to the wonder of flight and the promise of space travel.
Permanent collection of the Museum of Modern Art, NY Art Directors Club
Role: ACD/AD
Introducing a new, high end cordless vacuum to a crowded market.
Role: ACD/AD
Washington is one of the most beautiful and diverse states in the country. We conveyed its uniqueness to potential visitors with ads and web banners that immersed them in the natural splendor.
Role: CD
he Seattle HIV Vaccine Trials Unit became the best supported unit in the country with the help of this campaign.
The photo / video shoot became a media event when volunteers showed up to form the shapes.
Cannes, Adcritic
Role: CD
Attracting a young and healthy audience to an established HMO isn't easy. We did it with humorous scenarios based on a new consumer benefit. The spots generated buzz and brand favorability went up 8%.
D&AD, Cannes, Clios
Role: CD/AD
The revolutionary fitness brand from the 70s and 80s needed to update its look. A unique photographic style and attitude was used to connect with hard-core athletes. To them it's more about training hard than showing off.
Role: CD
Beautiful and romantic hand-crafted wooden boats have a special place in history and literature. This campaign captured the essence of wooden boats and promoted the centers unique hands-on experience.
Graphis Annual
Role: CD/AD
A fresh dose of imagination and witty optimism drew attention to this job hunting website. Print, OOH and web banners were placed around Seattle and on targeted sites.
Role: CD
Even your best friends may not be available when your car breaks down. This highly visible transit campaign let younger travelers know that AAA roadside assistance is always there.
Role: CD/AD
